Signal Check™
The diagnostic for teams that don’t need more content. they need momentum.
Most energy-tech companies don’t have a “marketing problem.” They have a perception problem.
The product is real. The team is serious. The impact is non-trivial. And yet the market’s response is … muted.
Because brand isn’t your logo. Brand is every touchpoint. And Marketing is complex; the funnel of 2026 is not the funnel it once was. It’s unpredictable.
Every email. Every post. Every sales deck. Every trade show. Every press hit. Every customer conversation. In every moment, the market forms an opinion.
And in B2B, especially across the energy value chain, perception becomes reality long before buyers run a pilot.
We don’t accept the default marketing playbook.
We believe:
Brand is the operating system of growth: it shapes hiring, partnerships, pricing power, investor belief, and sales velocity.
Listening is strategy. The market is always talking: buyers, skeptics, operators, regulators, and the people closest to the work.
The field matters. The human hands where earth meets technology, operators, crews, plant managers, subs, inspectors, they often know the truth before LinkedIn does.
Craft matters more now, not less. In a world where many brands let AI take the wheel, the winners are the ones who sound like real humans with real conviction, and they can prove it.
Signal Check is how we weave these pieces together. It’s our “art + evidence” approach to making a market notice you and prefer you.
What is Signal Check?
a 6-week diagnostic of your market presence. We examine your market narrative, marketing strategy and tactics, PR strategy, internal comms, social media, and reputation — alongside hard signals like website performance and search visibility — to understand how the market experiences you.
It is not:
a generic marketing audit
a channel checklist
a slide deck of “best practices” you’ve already heard
It is:
a market-perception analysis
a touchpoint truth-telling
a 30-60-90+-day action plan that creates clarity, confidence, and brand preference.
signal check is for
energy-tech and infrastructure builders who are serious about market creation, not just market participation.
Signal Check is ideal if you are:
Selling across the energy system/energy value chain (including oil & gas-adjacent innovation, industrial tech, grid, storage, CCUS, methane, geothermal, hydrogen, etc.)
Past “we have a website” and into “we need the market to understand us.”
Entering a new segment, raising capital, hiring senior talent, expanding partnerships, or tightening a sales motion.
Feeling the symptoms of growth:
“Our story changes depending on who you ask.”
“We have proof, but it’s not landing.”
“People don’t get it until the 5th conversation.”
“We’re visible, but not credible.”
What we look at
We treat the brand as every touchpoint, so we look across the whole surface area of perception.
1) Narrative + Messaging System
What you claim, what you prove, and what you’re implicitly asking buyers to believe
Differentiation that holds up under pressure (not slogans)
Language that fits the energy world (serious, technical, credible, without being unreadable)
2) External Comms + Reputation
Press, announcements, awards, events, analyst/partner mentions
Reputation footprint: what people say about you when you’re not in the room
Where trust is compounding — and where it’s leaking
3) Internal Comms (yes, it matters. a lot.)
How your own team describes the company (and where it fractures)
Hiring narrative, leadership voice, alignment across sales/BD/ops
Whether your internal story is helping execution—or quietly sabotaging it
4) Social Media + Executive Presence
Company and leadership LinkedIn: clarity, conviction, consistency
Content themes: what’s resonating, what’s noise, what’s missing
Signal vs. activity: are you building preference or just publishing?
5) Hard Signals (digital reality checks)
Website performance: entry points, key pages, conversion friction, pathing
Search + AI visibility: how you show up in search and how AI systems summarize you
Proof density: where evidence lives, how fast buyers can find it, and what’s absent
Why we do this differently, and why it works
Signal Check is led by two operators with unusually broad experience:
B2C + B2B instincts — we understand demand, attention, and brand gravity, not just funnels
Crisis comms experience — we know how reputation breaks, and how to rebuild trust when the stakes are real
Tech IPO experience — we know what “investor-grade narrative” looks like under scrutiny
Category creation experience — we’ve built markets where none existed, not just “optimized messaging.”
This is not a template. It’s pattern recognition + taste + rigor.