what makes R&D b2b different
the better choice for energy tech brands
At R&D Agency, we don’t just market—we transform. Rachael & Diana are a powerhouse duo with a knack for turning complexity into clarity.
With a track record of scaling brands in industries where others stumble, they bring a bold, strategic mindset that cuts through the noise. Whether it’s clean tech or hard-to-communicate sectors, they deliver with energy, insight, and the kind of results that turn heads.
When you work with Rachael & Diana, you get more than marketers—you get partners who know how to make your brand unforgettable.
branding
We help brands in challenging sectors like clean tech and energy tech create strong, memorable identities. Whether launching past Series A or scaling to Series C, our expert branding strategies build trust, attract investors, employees, and customers, and help your brand stand out.
strategic communications
Crafted communication strategies that position your brand with clear, impactful messaging. From executive communications and reputation management to crisis comms, we ensure your brand’s voice resonates when it matters most, helping you connect with the right audiences.
b2b marketing
Tailored marketing strategies drive leads and awareness for brands in growth stages. Whether scaling from Series A+ or entering new markets, we use insight-driven tactics to deliver your message to the right audience at the right time.
execution
We don’t just plan—we execute. From brand activation to multi-channel campaigns, we deliver measurable results. Our expertise ensures your marketing efforts drive business momentum, letting you focus on what’s next.
rachael shayne
The “R” in R&D.
about
Rachael Shayne is a dynamic and innovative Executive Marketing Leader with expertise in brand strategy, corporate communications, and revenue-focused marketing. She excels in transforming corporate brand strategies into compelling marketing communications and brand experiences. Rachael is well-known for healing and growing brands to capture attention and market share and fostering inspired company cultures.
approach
I relish translating corporate brand strategy into world-leading marketing communications and brand experiences. This lies in exploring new markets, understanding customer and employee behavior, and driving innovation. With a focus on healing, fixing, and growing brands, I am committed to delivering strategic insights and tactical execution that enhance organizational performance, attract capital and market share.
Honed by: Alibaba.com, Axon, BZero, Colorado Tourism, GreenFire Energy, LongPath Technologies, Manna Tree, Nestlé, Porosity, Procter & Gamble, Project Canary, Risilience Carbon Tracker, Sendero Services, Sionic Energy, and Sephora.
diana kaul
The “D” in R&D.
about
Diana Kaul is a communications, content, and marketing strategist who has worked across energy, clean tech, healthcare, policy, financial services, private equity, technology, and high-growth startups. She has deep experience working with B2B brands of all shapes and sizes on tough-to-communicate issues. Diana’s approach to driving engagement and growth integrates creative storytelling with traditional marketing tactics and analytical insights.
approach
I thrive on transforming corporate strategy into actionable marketing communications strategies. My diverse background in film, the art world, politics, B2B communications, marketing, and consulting enables me to explore new markets, understand customer and employee behavior, and drive innovation.
“They brought a professionalism to our MarCom strategy and execution that helped us rapidly find our place in the market. If felt
like they were a part of our team, not a service provider."
Manna Tree
Private Equity Team, Funds I, II, III
“They redefined Marketing for me. She consistently leveraged data to quantify the value of our brand and drive value-based decisions that maximize ROI for the business. Beyond the market and business impact, Rachael and her team directly supported every department within the organization, truly embodying teamwork.”
Project Canary
Emissions software, methane sensors
“We knew we wanted the team that helped build Project Canary--it’s like an energy industry secret, those two women who know How to move mountains in service to cleantech hyperscale.”
GreenFire Energy
Geothermal Energy Developer
“They helped us commercialize and move from ‘startup’ mode to growth mode. More than that they brought an energy and enthusiasm to the team that we needed.”
LongPath Technologies
Advanced oil & gas hardware & software
Contact us
Turn your complex tech story into a market-moving brand—let’s talk.