Why the Smartest Brands are Ditching Storytelling for StoryMaking
In today’s fast-moving, AI-saturated world, storytelling is no longer enough. The smartest brands are shifting to StoryMaking by actively shaping creative, authentic, and collaborative experiences that build real connections, trust, and market differentiation.
Naming Your Startup is a Strategic Decision, Not a Scrabble Game
Your startup’s name is your first pitch, first impression, and first search result. Get it right early with a strategy that drives recall, brand growth, and market flexibility—before you burn time, budget, and mindshare on the wrong one.
Everything is Changing, and Nothing is Changing
At CERAWeek 2025, one thing became clear: cleantech companies that win don’t just talk sustainability, they frame their value in business terms that resonate with decision-makers. The future belongs to brands that communicate impact through cost savings, resilience, and competitive advantage.
Clean tech is having its moment—but does it have its message?
Clean tech is scaling, but most brands are still using outdated communications strategies. To gain traction, companies need clear messaging, consistent storytelling, and trust-building that resonates with investors, customers, and partners in 2025.
The 5 Trends Impacting Marketing, Communications, and Branding in 2025
In 2025, brands that prioritize original content, trust, authentic relationships, and strategic brand investment will stand out. Learn the five key trends shaping marketing, communications, and branding in the year ahead.
Seductive Branding: The Strategy That Attracts Customers, Capital, and Talent
Strong brands rise above the noise by standing for something meaningful. With the right narrative and consistency, your brand can attract customers, investors, and top talent while building lasting impact.
The Power of Messaging: Making Climate Action an Economic “American” Imperative
To win over investors and stakeholders, climate messaging must go beyond values—it needs to highlight economic stability, long-term returns, and shared prosperity. We break down how to craft messages that unite, not divide.