Do You Really Know Your Customer?
Digital targeting can tell you who your audience is on paper, but it can’t tell you what matters to them. When startups stop at demographics, they miss the context, priorities, and daily realities that drive real connection. In this blog, we explore how to go beyond surface-level data to understand customers, bridge the gap between buyers and users, and connect with investors as people—not just decision-makers.
Why the Smartest Brands are Ditching Storytelling for StoryMaking
In today’s fast-moving, AI-saturated world, storytelling is no longer enough. The smartest brands are shifting to StoryMaking by actively shaping creative, authentic, and collaborative experiences that build real connections, trust, and market differentiation.
Naming Your Startup is a Strategic Decision, Not a Scrabble Game
Your startup’s name is your first pitch, first impression, and first search result. Get it right early with a strategy that drives recall, brand growth, and market flexibility—before you burn time, budget, and mindshare on the wrong one.
Clean tech is having its moment—but does it have its message?
Clean tech is scaling, but most brands are still using outdated communications strategies. To gain traction, companies need clear messaging, consistent storytelling, and trust-building that resonates with investors, customers, and partners in 2025.
The 5 Trends Impacting Marketing, Communications, and Branding in 2025
In 2025, brands that prioritize original content, trust, authentic relationships, and strategic brand investment will stand out. Learn the five key trends shaping marketing, communications, and branding in the year ahead.